Competition and Markets Authority investigation
Following more than two years of investigation,ÌýonÌý24 March 2026 the Competition and Markets Authority (CMA)Ìýconcluded its investigation into UKÌýveterinary services forÌýhouseholdÌýpetsÌýwith the publication ofÌýitsÌýfinal decisionÌýreport.ÌýThe CMAÌýis nowÌýconsultingÌýon the detail of itsÌýmeasures,Ìýand we expect these to come into force fromÌýSeptember 2026.ÌýÌý
Throughout the investigation,Ìýwe’veÌýworkedÌýtirelesslyÌýto ensure the CMA understands the complexity and nuances of the veterinary landscape, challenged the CMA when we felt it was getting it wrong and succeeded in ensuringÌýits final measuresÌýare proportionate.ÌýÌý
You can findÌýthe latest informationÌýon the investigation, FAQs to keep you up to dateÌýand a range of handy resources to support you to adapt to the CMA’s upcoming orders
Get ready, get compliant
In the news
Throughout the investigation, Ȥҹapp’s senior vet team has been speaking to national and regional media outlets across to UK combatting misconceptions and setting the record straight about the cost of vet care and the motivations of vets. This includes BBC Breakfast, BBC Radio 4 Today, and BBC Radio 5 Live Breakfast, Sky News and ITV News, to name just a few.
#InSafeHands campaignÌý
Vets and vet teams care deeply about animal welfare and take pride in delivering highly skilled care for patients and clients. However, recent media and social media coverage has seen high levels of criticism unfairly levelled towards veterinary professionals. Our #InSafeHands campaign is changing the narrative by showing the public the realities of the incredible work vets deliver daily to help animal health and welfare.
The Competition and Markets Authority is the principal competition regulator in the UK. It is a non-ministerial government department responsible for strengthening business competition and preventing and reducing anti-competitive activities. Ìý
What has the CMA investigated?ÌýÌý
The CMA launchedÌýan initialÌýreview looking at consumer experiences and business practices in the provision of veterinary services for household pets in the UK in September 2023 and published a report and ‘’ in March 2024. The review explored how well the market is working for pet owners, including whether they are receiving the information they need at the right time to get appropriate treatmentÌýfor their pets. The CMA’s concernsÌýwere:  Ìý
- Consumers are getting the information they need, at the right time, to make informed decisionsÌý
- A limited choice of vet businesses in some local areas isÌýimpactingÌýpet ownersÌý
- Profits earned are consistent with the levels expected in a competitive marketÌý
- Vet businesses have the incentive and ability to limit consumer choice when providing treatments or recommending related services, particularly when they are part of large integrated groupsÌý
- The regulatory framework is preventing the market from functioning as well as it couldÌý
On 23 May 2024, the CMA launched a formal 'market investigation' to look at these concerns in more depth.ÌýFollowing more than two years of evidence gathering and consultation, the CMA concluded its investigation publishing its final decision report on 25 March 2026.Ìý It is expected that the CMA’s remedies will come into force in September 2026, although business will have until early 2027 toÌýcomply withÌýthe orders.ÌýÌý
A full list of the CMA’s remedies can be found .Ìý
We are waiting for the CMA to confirm when vet businesses will need toÌýcomply withÌýits remedies, however we know that smaller businesses will have longer to comply than larger businesses or those that are part of a Large Veterinary Group.ÌýÌý
The Veterinary Surgeons Act (1966) (VSA) is very old and regulates individual vets not veterinary businesses. This means the RCVS has little control over the commercial and client facing aspects of veterinary practice.ÌýThe CMAÌýhas come out in support of reform of the currentÌýVSA,Ìýand the introduction regulation of vet businesses.ÌýÌý
- Transparency around pricing – price lists, estimates, discussion (contextualised care)Ìý
- Transparency of ownership of the practice and of related servicesÌý
- Prescribing and dispensing veterinary medicinesÌý
Standing up for our members
Ȥҹapp have been championing vets throughout the CMA process, over the last two years.
You can find all of our responses and activity here:Ìý
- 25 March:
- 25 March:
- 24 March 2026:ÌýȤҹapp responds to Competition and Markets Authority final measures following investigation into UK vet services
- 6 January 2026:ÌýȤҹapp BSAVA BVNA SPVS VMG Joint Response to CMA commissioned consumer research
- 14 November 2025: Ȥҹapp BSAVA BVNA SPVS VMG Joint Response to CMA Provisional Decision ReportÌý
- 15 October 2025: Ȥҹapp responds to CMA Provisional Decision Report
- 10 October 2025: CMA's FAQs clarifying the distribution of its provisional decision report
- 10 June 2025:ÌýCMA investigation timetable extension following Ȥҹapp concerns about ‘potential remedies’
- 27 May 2025:ÌýȤҹapp has published a full response to Competition and Markets Authority’s proposed remedies
- 1 May 2025: Ȥҹapp responds to CMA's potential 'remedies" as UK veterinary services investigation continues
- 21 March 2025:ÌýȤҹapp responds to the CMA working papers
- Response to CMA overview paper
- Response to CMA working paper: How people purchase veterinary services
- Response to CMA working paper: Business models, provision of veterinary advice and consumer choice
- Response to CMA working paper: Competition in the supply of veterinary medicines
- Response to CMA working paper: Regulatory framework for veterinary professionals and veterinary services
- Response to CMA working paper: Analysis of local competition
- 14 March 2025: Ȥҹapp advocates for the profession at formal CMA hearing
- 6 February 2025:ÌýȤҹapp welcomes CMA’s recognition of veterinary professionals’ skill and dedication, but raises concerns around understanding of out of hours and referral services
- 2 December 2024: Ȥҹapp President sends letter to Director of Markets at the Competition and Markets Authority
- 22 November 2024: Ȥҹapp submits joint response to the CMA approach to profitability and financial analysis working paper
- 8 August 2024: Ȥҹapp publishes blog -ÌýStanding up for the veterinary profession
- 1 August 2024:ÌýȤҹapp raises concerns of unintended consequences as it publishes joint response to CMA’s Issues Statement
- 1 August 2024: Ȥҹapp submits joint response to CMA's Issues Statement
- 9 July 2024:Ìý
- 23 May 2024: ȤҹappÌýresponds as Competition and Markets Authority launches ‘market investigation’ of the veterinary sector
- 2 May 2024: Ȥҹapp launches new guidance to help profession address CMA concerns on transparency and client choice
- 11 April 2024:ÌýȤҹapp leads joint response from the veterinary professions to Competition and Markets Authority consultation
- 11 April 2024: Ȥҹapp submits joint consultation response to proposed Market Investigation Reference
- 19 March 2024: (catch up on recording - member access )
- 12 March 2024:ÌýȤҹapp responds to Competition and Markets Authority’s initial review of the veterinary sector
- 30 November 2023:ÌýAdrian Chiles issues public apology to vets after Ȥҹapp challenges ‘offensive’ and ‘damaging’ Guardian article
- 29 November 2023:ÌýȤҹapp responds to Daily Mail articles on ‘overtreatment’
- 23 November 2023:ÌýȤҹapp challenges the Guardian on deeply ‘offensive’ and ‘damaging’ characterisation of vets
- 3 November 2023: Ȥҹapp publishes joint consultation response
- 3 November 2023:ÌýȤҹapp issues release backing profession over fees for highly skilled care, but says transparency is key
- 13 September 2023:ÌýCost of vet care: challenging misleading media reports
- 7 September 2023:ÌýȤҹapp responds to Competition and Markets Authority’s review announcement