Ȥҹapp responds to competition watchdog’s provisional decision and welcomes call for vet practice regulation
15 Oct 2025
29 May 2026
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Overtreatment will be among the hot topics in the Interactive Zone at Ȥҹapp Live.
With advances in veterinary technology and an increase in owner expectations around 'gold standard' treatment for their pets, veterinary professionals are invited to discuss when treatment becomes excessive and unnecessary and how they can make sure that the best treatment for a medical condition is actually the best option for clients and the animals under our care.
will see Ȥҹapp Senior Vice President Dr. Elizabeth Mullineaux joinCaroline Allen, DirectoratPet Lighthouse,to discusswhen vets should draw the line on treating an animal.The session will be run in association with Ȥҹapp’charity, the .
The session comes as Ȥҹapp’s Voice of the Veterinary Profession survey statistics reveal that 61% of small animal vets haveencounteredowners requesting overtreatment for their pets,asa result of many factors including humanisation of companion animals.
It’sjust one of the thought-provoking debates running in theȤҹappInteractive Zone during Ȥҹapp Live next month, where delegates joins guest speakers to discuss ethical dilemmas, contentious issues and the topics that currently matter the most to the veterinary profession.
BritishVeterinary Association Senior Vice President Dr. Elizabeth Mullineaux said:
“Advancesin technology mean that wecan do so many amazing things in veterinary medicine now, but the CMA investigation has spotlighted the increasing tension between the desire of owners for these types of interventions versustherealitiesofthecostandpotentialanimal welfareharms.Whilefor some owners and animals,advancedtreatmentscan result in positive outcomes,therecanalsobesignificant risks for both. Join us at Ȥҹapp Live todiscusshowwe canensuretreatment is proportionate and necessary for the animals under our care and how we can judge when enough is enough.”
takes placefrom 1.30pm to2.15pmon12JuneintheȤҹappInteractiveZone at Ȥҹapp Live, Birmingham.
See the full .
Ȥҹapp Members are entitled tofully fundedȤҹapp Live tickets. Tickets can be booked here.
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