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Competition watchdog’s vet medicines proposals ‘unreasonable’ and ‘ineffective’

14 Nov 2025

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Ȥҹapp publishes full response to Competition and Markets Authority’s ‘provisional decision’ following vet market investigation

Competition watchdog’s vet medicines proposals ‘unreasonable’ and ‘ineffective’   Image

TheȤҹapp (Ȥҹapp), which representsmore than19,000 vetsacross the UK,haswelcomedmanyof themeasures outlined in theCompetition and Markets Authority's (CMA)ProvisionalDecisionReportpublished last month (15 October)following its investigation into the UK vet services marketforhousehold pets,calling them‘muchmore proportionate’than earlier proposals.However,it hasseriousconcernsthatproposalsaround the prescribing and sale of medicinesareanti-competitive and are unlikely to reduce vet bills for pet owners.

The CMA report setsout 21proposedmeasuresaimedatimproving competition in the vet market.Ȥҹappwelcomes the CMA’sproposals aimed atincreasing transparency and choice for consumersincluding:increased information about practice ownership;standardised price lists;written estimates;anditemisedbills. Italso welcomes the CMA’ssupportfor reform of the Veterinary Surgeons Act andthe need forpractice regulation. However,the associationhasseriousconcerns aroundsomeof theCMA’s proposals relating to veterinary medicineswhich it sees as‘anti-competitive’andunlikely to reduce vet billsforconsumers.

New data fromȤҹapp’s Voice of the Veterinary Professionsurveyrevealed that64 per cent of vetssaytheCMA’sproposalrequiringvets toinform clientsaboutsavingstheycan make buyingmedicinesonlinewould havea negative impact on the financial sustainability of their practice,with65per centalso statingthata£16cap onprescriptionswouldalsoriskpractice viability.

In addition,the research shows that many practices are alreadyimplementingtheCMA’s measures with79 percentalready providingitemised billsand80 per centreportingtheyprovidewritten estimates forwork over £500 on all or most occasions.

Responding to the CMA’s provisional decision,Ȥҹapp President Dr. Rob WilliamsMRCVSsaid:“The measures outlined inthe CMA’sprovisionaldecision report aremuchmore measured and proportionatecomparedto earlier proposals andthatclearly showsthey havelistened to our concerns.As vets, we welcomethe measuresthatincrease transparency and help us to better support our clients. However,it’s vital that the CMA gets thedetailright oritrisksunintended negative consequences.

“Ȥҹappparticularly welcomestheCMAbacking ourcallsforreform of the outdated Veterinary Surgeons Act,includingtheneed forpractice regulation. Vets have beenpressingfor reform of this woefully outdatedlegislation for many years, andreformwillgo a long way to addressing many of the concerns raisedthroughout theCMAinvestigationandwillhelp buildtrustwith our clients.

“We do, however, haveseriousconcernsaboutthemedicinesproposals– it is simplyunreasonable to expect vet practices to actively promote online pharmacies, which are in direct competition forcustomersandsomeof which are run by large veterinary groups. In addition, the proposed £16 pricecap for prescriptions willbe ineffective andisunlikelytolead to lower vet bills for consumers.”,

With the British Small Animal Veterinary Association (BSAVA), the British Veterinary Nursing Association (BVNA), the Society of Practising Veterinary Surgeons (SPVS) and the Veterinary Management Group (VMG),Ȥҹapp has submitted ajointresponse to theCMAconsultation on its provisional decision report and hasalsohighlighted the needto allowsufficient timeforvet businesses and professionals to adapt.

Readthefull responsehere.

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