The veterinary voice for animal welfare: reflecting on Ȥҹapp’s updated Animal Welfare Strategy
11 Jul 2025
04 Jun 2026 | Rob Williams
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The CMA investigation into veterinary services for household pets has been a source of concern and frustration for the profession over the past two and a half years and has unfortunately seen negative and often inaccurate portrayals of the profession in the media. However, it is now coming to a close, with the CMA publishing its final decision in March and beginning to roll out its legally binding Substantive Remedies Order from September.
One of the key remedies relatesÌýto how practicesÌýmanage client complaints.ÌýReading the pet owner feedback from theÌýinitialÌýCMA informal review,Ìýit’sÌýclear there is some deficit in resolution of client complaints,ÌýwithÌýclientsÌýsaying theyÌýfeel they have limited or no recourse for redress when something goes wrong. In recognition of this and best practice in many other professional service industries,ÌýtheÌýCMAÌýhasÌýdecidedÌýto codify how client complaints are managed. There are two components of this, aÌýstandardisedÌýin-house complaints procedure, and an obligation on practices toÌýparticipateÌýin mediation.Ìý
Although many of you say your practice already has a complaints system which fits the CMA’s proposed requirements, we know that ensuring your practice is compliant is still a bit of a daunting prospect. With that in mind,ÌýI’mÌýpleased to be chairing a sessionÌýat ȤҹappÌýLive:Ìýon Thursday 11 June in the Ȥҹapp Business, Careers & Debates theatre atÌý2pm. I’llÌýbe joined by Gavin Durston, Director of Thrums VetsÌýwho will share how his practice manages the range ofÌýcomplaintsÌýseen at a large mixed practice; andÌýJennie Jones from the Veterinary Client Mediation Service (VCMS), whoÌýwillÌýdiscuss what mediation is, how VCMS works and what results VCMSÌýachieveÌýin terms of resolving disputes between practicesÌýand their clients.Ìý
Having managed a large hospital practice forÌýseveralÌýyears I have direct personal experience of managingÌýclient complaints and,Ìýwhile I appreciateÌýmany vetsÌýfindÌýthem challenging to deal with, I found complaintsÌýcan be valuable. However, this wasn't always the case, particularly before I started managing complaints myself.
MyÌýaltered attitude towards complaints in part cameÌýaboutÌýfromÌýan insightÌýone of my veterinary mentors shared withÌýme; “Rob, complaintsÌýaren’tÌýa nightmare as you put it, they are a gift. ComplaintsÌýgive us a perspective on what we do as a practice that we otherwise would not appreciate. Even in the most spurious complaint there is often an insight we can use to improve what we do.â€�ÌýÌý
This was great adviceÌýto positively reframeÌýcomplaints,Ìýand I usedÌýto doÌýsomething that soundsÌýa little oddÌýon the back of this advice:ÌýwheneverÌýI had a written complaint,ÌýI wouldÌýgo into a consulting room,Ìýstand on the client side of the room and read the complaint. Then I would ask myself a simple question: “In similar circumstances would IÌýcomplain?â€�.ÌýI think thisÌýis important because it gives you the opportunity toÌýtry and take yourself out ofÌýa ‘vet’ mindset and take an impartial view of theÌýcomplaint. This then enabled me to take a more constructive approach toÌýresolvingÌýit.Ìý
As my mentor saidÌý“complaints are a giftâ€�;Ìýusing this perspective is something that might help you if youÌýare responsible forÌýmanaging complaints at your practice.Ìý
The full Ȥҹapp Live programme is available at bvalive.vetshow.com. There is still time forÌýȤҹapp members toÌýclaim a fully funded ticket – find out moreÌý.Ìý
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Ȥҹapp Awards DinnerÌýÌý There is still time to get a ticket to the Ȥҹapp Awards Dinner, which takes place on Thursday 11 June 2026 at the Hilton Birmingham Metropole and includes a drinks reception, sponsored by  a delicious three-course dinner; and DJ and dancing until midnight. For ȤҹappÌýmembers, the tickets are £79 +VAT. Visit  Ìý |
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